On April 11, 2019, Beijing time at 4 PM, Geneva 10 o 'clock in the morning, the 2019 world ski market report in English, French and Chinese version by Laurent every knight in Grenoble, France mountain star world debut at a press conference, at the same time, the English version by aetna snow industry in the domestic online synchronous release.
2019 is the 11th consecutive year that the International Report onSnow & Mountain Tourism has been published, and the fourth consecutive year that the Chinese version has been online. In 2019, the north American market will remain strong, the European market will remain stable, while the Japanese and south Korean market will decline significantly. As the only rapidly growing market in the world, what new blood will the Chinese market bring to the global ski industry? Find out in the 2019 global ski market report.
Global ski market
The 2017/18 snow season is the second year of a global uptrend. Some countries are doing better than others, a positive sign after three years of decline. While the global ski industry still faces challenges and the number of skiers in western countries tends to be more or less stagnant without decreasing, global performance remains at a high level. The 2017/18 snow season is the fourth-best in the world since the turn of the millennium.
This growth, of course, is led by China, but it is not confined to the asia-pacific region. Virtually every other region except the United States experienced an increase last snow season. In Scandinavia, there seems to be a new interest in skiing. This has been on the rise for four years in a row, and some new projects in the region are promising. Although the southern hemisphere has a small share of the industry, it did very well in winter 2018.
Despite the positive signs, there are other, less favourable global trends. For one thing, the 2018 winter Olympics in South Korea haven't given any positive boost to the country's ski industry, and tourist Numbers at ski resorts continue to drop. Japan has only stabilised at a very low level. Both countries suggest that aging populations and changing trends still seem to be pushing skiers away from the slopes. This remains a threat to the ski industry, especially when skiers are not fully committed to the sport. With the development of China, the enthusiasm and devotion of new skiers to skiing become more and more important. As a healthy sports activity, skiing is part of a healthy lifestyle, providing enough space for physical exercise and continuous practice. Personal fun and trends alone are not enough to ensure the long-term growth of the ski industry.
Many promising projects in eastern Europe, central Asia and the Middle East have been slow or put on hold. Some of the countries in these areas are starting to have good programs, and some of them have the most advanced ski resorts. These days, however, these great resorts seem to need skiers, too. Attracting skiers to a ski resort in a country with a very limited ice and snow culture may not be easy. As the report has emphasized over the years, international customers are limited and any country that wants to develop its ski industry must rely primarily on the domestic market.
Afghanistan's first cableway in 40 years has opened
The first ski lift in Afghanistan in more than 40 years has reportedly begun operation. The facility is located at bamiyan ski resort, 100 miles west of the Afghan capital Kabul.
Like many of the early ski lifts in North America and Europe, the gear was basically pulled by a motorcycle engine, with the lower drive wheels fixed to the top of the moving cart. The device was reportedly made by a local American family.
The device is the latest development since the launch of the annual Afghan Ski Challenge. Founded in 2011 by a Swiss journalist, the challenge is now organised by the Banyan Ski Club and is a Ski tour of more than 2.5km.
In any case, the ski market as a whole is not in decline, even if some difficulties cannot be denied. Despite all the doom and gloom in the media too often, it still offers growth potential around the world. Even in the major mature markets, the ski industry still has a lot of room for improvement, and the skiers can be filled by innovative entrepreneurs looking for more convenience.
Chinese ski market
The 2022 winter Olympics have sparked the development of winter sports in China, with ski resorts in almost every province. In 2018 alone, 39 new ski resorts opened, bringing the total to 742. Most ski resorts are still poorly equipped, with only one or a few magic rugs and mostly elementary trails. Only 25 ski resorts are close to western standards, often without accommodation, and only a limited number can be called genuine ski resorts. However, in recent years, there have been some new changes every year including beida pot, cuiyun mountain, fulong, yunding miyuan, vanke songhua lake, taiwu, wanda changbai mountain, wanlong and yabuli areas. In the future, some four seasons holiday destinations will also operate jointly. China has 26 indoor ski resorts (most around Beijing and Shanghai, with four more to be built in 2017-19) and some 24 snow parks around Beijing with 100% artificial snow, with a maximum vertical drop of several hundred meters.
The number of skiers has increased sharply since 2000. China was awarded the 2022 winter Olympics in 2015, further stoking public enthusiasm for skiing. In the past few snow seasons, there has been a significant increase. In 2018/19, the total number of ski trips reached nearly 20 million, and the number of ski tourists increased year by year. China will soon join the ranks of big players in the ski industry.
The challenge for the Chinese ski market is learning how to ski. For beginners, if the first skiing experience is bad, the turn rate will be very low. However, China's ski resorts are often crowded with out-of-control beginners and conditions are not ideal for the first time. Based on this, traditional alpine skiing teaching methods are designed for skiers who spend a week at a resort and are not necessarily suited to China's current consumption patterns. Therefore, China's top priority is to develop a teaching system suitable for China's national conditions and seize the huge potential ski market in China, rather than simply allow them to experience one-time skiing.
Mr. Laurent fanet is the senior consultant of Beijing antai snow industry investment management co., LTD., providing strategic guidance for antai snow industry with his rich experience in international ski market operation. Antai snow industry will also represent Laurent in the China region to contact the training and consulting business of the ski resort.
Antai snow ski resort management of industry is a professional company, by focusing on the ski ski industry more than 20 years, a senior expert team, aims to promote the development of China's ski industry, together with Mr Carving ski President WuBin successively launched a series of ski industry professional report "ice blue book", "the white paper on China's ski industry", etc., at the same time every year in April online for free by the international ski industry experts Laurent every knight (Laurent Vanat) written by the global ski market report Chinese translation, for download refer to ski in the industry, Make Chinese ski practitioners more clear about the global ski market and the development state of Chinese ski industry, in order to play a positive role in guiding the healthy development of Chinese ski industry.
Participated in the translation and proofreading of "2019 global ski market report" :
Beijing kabin ski sports development group co. LTD
Beijing antai snow industry enterprise management co., LTD
Zhongxue zhongyuan (Beijing) investment consulting co. LTD
Wu bin wei qinghua wang song zhao yun yun zhao wei li haixia li zheng zhong Ming zhang di
Download the way
Pay attention to "antai snow industry" public number
Reply to "2019 global ski market report"
Download the English and Chinese versions of the report for free